Aesop Skin Care+ Range 

The Skin Care+ Range is a quartet of hydrators distinguished for their rich vitamin content. Each formulation varies in texture, feel, and benefit, but they all share the same hardworking quality. To articulate the Skin Care+ Range as an exceptional skin offering, we looked to the metaphor—visual and linguistic—of magnification. The range offers intense replenishment and extraordinary nourishment, lending itself easily to the amplified nature of magnification. 

The style of 20th century American photographer Andreas Feininger—whose works were often warped and amplified through various magnifying tools— was a source of inspiration for the campaign. While he experimented with many forms of magnification, we were most taken with his organic approach of magnifying through glass and water. 

By employing a similar aqueous approach to amplifying the product in still life, we draw a connection to the hydrating qualities of the range.