Aesop x Rimowa: Köln Travel Kit

This campaign is aimed at celebrating our inherent need to wander. Travel—like art—signifies our need to see the ordinary, slant. We travel first to extend our physical confines, though in doing so we alter the internal self.

The scene selected is familiar—the bathroom—yet exotic, with warm hues and curved walls. They embody a sentiment often felt when travelling: that you are somewhere known, somewhere comfortable, yet it is entirely new to you. 

The hope is to spark our nascent intrigue with the act of travelling, while also celebrating the nature of the partnership and our shared values with Rimowa. The shell, created by Rimowa, will last for many years to come, moving from dwelling to dwelling smoothly with the traveller.